Orfalea Center Thematic Research Cluster
Global Genders and Sexualities
Jit and Rima Ray
Mad Earth Design, India
Trained as a communication designer from Queensland College of Art, Jit has 20 plus years of experience, working with some leading media and corporate houses in Mumbai, India. In 2012 he set up Mad Earth Design, a studio specialised in working with the developmental sector. Jit believes in a need-based collaborative approach to design and hopes that one day design can be used as a tool to bring about positive and sustainable change in our world. He enjoys building engaging narratives and telling stories through visuals, moving images, and interactive interfaces.
Rima is a Creative Consultant and a Visual Artist. She has exhibited her art at galleries in Mumbai, Kolkata, and Bangalore. Creative Director to Mad Earth Design (2012) a creative agency partnered with Jit Ray, Rima is responsible for planning, managing, and art directing all communication design projects at Mad Earth Studio. A National Institute Of Fashion Technology (NIFT) graduate, in Fashion Design she has worked for several years in Mumbai Home Textile Industry.
Mad Earth Design
Mad Earth Design is a communication design studio based out of Goa, operating in Kolkata, and Mumbai. The studio has a long experience in designing for developmental projects initiated both by government and non-governmental organisations. In many such projects, we employ need-based, socially and psychologically inclusive processes to design and develop a variety of tools, strategically planned for a holistic outcome. Mad Earth also works on corporate branding projects, with a design repertoire including books, magazines, collateral design, websites, identity systems, illustration, information graphics, data visualisation, animation films, short films, and social media posts.